|Photo from: http://www.compraremails.net/|
Most of us that have been in business for a period of time understand the importance of email marketing and how to use it properly. You have probably heard the saying, "The money is in the list." Well, actually the saying should be 'The money is in the right list.'
But have you ever taken the time to learn what you should do and not do with your email marketing list? Hopefully you have. Whether you have or not here is a great infographic provided by Vertical Response and Skadeedle that shows the Do's and Don'ts of email marketing. Pay close attention; some of you need reminding.
I noticed that there is one very important item left out of the infographic Do's. It is incleded within the Don't area. An item that is required by law if you are sending a business email. That item is an unsubscribe link. This is a must. No one wants to be accused of spamming and this is one sure way to get black- balled.
Another thing I might mention: if you are going to send out business emails be sure that each person has agreed to receive business emails from you.